CSS, PCS, ISSB and other Competitive examination preparation

Sell dreams, not products. Jobs captured our imagination because he really understood his customer. source = JWT Steve Jobs' impact on your life cannot be underestimated. His innovations have likely touched nearly every aspect – computers, movies, music and mobile. As a communications coach, I learned from Jobs that a presentation can, indeed, inspire. For entrepreneurs, Jobs' greatest legacy is the set of principles that drove his success. Over the years, I've become a student of sorts of Jobs' career and life. Here's my take on the rules and values underpinning his success. Any of us can adopt them to unleash our “inner Steve Jobs,” Yahoo News reports.

1. “ If at first, the idea is not absurd, then there is no hope for it.”  – Albert Einstein 2. “If you do not express your own original ideas, if you do not listen to your own being, you will have betrayed yourself.” – Rollo May 3.  “An idea that is not dangerous is unworthy of being called an idea at all.”  – Oscar Wilde 4. “Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.” – John Steinbeck